BP embraces social responsibility

I snapped these photographs of a BP fuel tanker on a motorway near London.



The company’s slogan reads: BP Ultimate: more performance, less pollution.

They could not have come up with a more ironic tagline in light of one of the worst human-induced ecological disasters in history. Perhaps it would be a good idea for BP to give its fleet of tankers a fresh coat of paint more in line with reality.

I realize that BP’s corporate barons may not have fully grasped that anything has changed in their world, so I have collected some inspirational visual aids to assist in their re-branding. Such as this:

And this:

And this:

Truly "ultimate".

However, before we are quick to condemn the company, remember that in spite of their current struggles - including minor corporate restructuring, golden parachutes and marginal profit loss - they have awoken with a newfound respect for corporate responsibility. This recent news from its Twitter account explains the true motivation for the Gulf oil disaster – biodiversity management:

Thanks, BP. We owe you one.

Image credit(s):  Oil-spotted wave in Alabama; Seabirds caught in the oil slick on a beach on Louisiana's East Grand Terre Island.